Cookies and your privacy

Cookies we use

At Blue Diamond, we use various types of cookies to enhance functionality, increase security, measure performance and gain better insights into how visitors interact with our website.

G4A cookies

We use Google Analytics cookies to help us understand visitor engagement by collecting information to generate website usage statistics. These statistics are reported to Google anonymously, ensuring individual visitor identification is not disclosed.

Example cookie names:

  • _ga
  • _gat

Magento cookies

Our website is powered by Magento, which uses cookies to enhance browser experience, monitor live activity, and to proactivity prevent malicious attacks.

No uniquely identifiable individual user information is collected, but please note your IP address may be collected for security reasons and checked against a list of known sources associated with malicious behavior.

Example cookie names:

CartThe association with your shopping cart
Category_InfoStores the category info on the page, that allows to display pages more quickly
CompareThe items that you have in the Compare Products list
CurrencyYour preferred currency
CustomerAn encrypted version of your customer id with the store
Customer_AuthAn indicator if you are currently logged into the store
Customer_InfoAn encrypted version of the customer group you belong to
Customer_Segment_IDSStores the Customer Segment ID
External_No_CacheA flag, which indicates whether caching is disabled or no
FrontendYou session ID on the server
Guest-ViewAllows guests to edit their orders
Last_CategoryThe last category you visited
Last_ProductThe most recent product you have viewed
NewMessageIndicates whether a new message has been received
No_CacheIndicates whether it is allowed to use cache
Persistent_Shopping_CartA link to information about your cart and viewing history if you have asked the site
PollThe ID of any polls you have recently voted in
PollnInformation on what polls you have voted on.
RcentlyComparedThe items that you have recently compared.
STFInformation on products you have emailed to friends
StoreThe store view or language you have selected
User_Allowed_Save_CookieIndicates whether a customer allowed to use cookies
Viewed_Product_IDSThe products that you have recently viewed
WishlistAn encrypted list of products added to your Wishlist

Protecting your privacy

Protecting your privacy is of upmost importance to everyone at Blue Diamond and our commitment aligns with the General Data Protection Regulations (GDPR) enforced since 25th May 2018. This commitment extends to all individuals associated with Blue Diamond, including customers, prospective customers, suppliers, and employees.

What data we hold?

  • Customer data - We collect information about our customers with whom we engage with in a business capacity, providing a comprehensive overview of our professional interactions
  • Prospect data - Information is retained for prospective customers and includes contact information and an overview of potential opportunities
  • Supplier data - Data held for our suppliers includes contact information and services and products used
  • Employee data - All data on current and previous employees including CVs and contracts and is processed under lawful bases such as contract performance and legal compliance

What data we collect and how?

  • Client and supplier details – Relevant information is collected to enable professional business operations. This information is not shared with any third party unless contracted to work for Blue Diamond
  • Email addresses - We collect email addresses from individuals who voluntarily sign up on our website or Mailchimp to receive marketing information and updates from Blue Diamond. This data is held security within our email marketing system - Mailchimp. If someone chooses to unsubscribe, their details are immediately removed and blocked from our account in accordance with Mailchimp’s policy
  • Form completion – Information provided through website forms or Microsoft Teams is used to understand preferences and needs. We may invite you to complete surveys for research purposes, although your response is entirely optional

How and where we store your data?

We are committed to keeping your data secure and have implemented procedures, policies and measures to safeguard your confidential information. However, no data transmission can be guaranteed to be 100% secure and there is the possibility that a third party could observe personal information whilst in transit online or while stored on our servers. Blue Diamond takes no liability for such an occurrence.

Data used by Blue Diamond is stored in the following systems: Enterprise resource planning system (ERP), Finance management software, Mailchimp, Email software, and Employee payroll system.

What we do with your data?

The information collected is used solely for conducting business in a professional manner, providing insightful and relevant information beneficial to your business, and informing you of any changes, new products, or services.

Is our use of data likely to cause objections or complaints

While our intention is to provide information that benefits of you and your business, we understand that individual preferences may vary. If you have any objections or concerns regarding the use of your data, please feel free to contact us.

Viewing and updating your personal information

You have the right, at any time, to request access to the personal information we hold about you and your company. We are also fully committed to correcting errors or removing information at your request.

You can submit a written request to access your data, if you’d like to do that, please contact us at:

  • Blue Diamond
  • Oak Tree Farm
  • Blacknest Road
  • Blacknest
  • Alton
  • GU34 4PZ

Alternatively, you can email

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